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Conquer the World with Home-grown Technology for Next-gen Network Access Apparatus

GuberNet Inc.

The recent surge in Internet traffic is giving servers handling the traffic a hard time. While a single server can be as small as a PC, a data center storing a large number of servers can be as large as a playground or multiple-storied building. Someday, a ‘data complex’ that accommodates a tremendous number of servers is introduced. Yet, there has to be a physical limitation to which those data centers can be expanded. Because of this reason, server virtualization is an irresistible trend in the field of networks; virtualization is a technology that replaces the functions of physical servers with software. This is where GuberNet is challenging the world with its Next-generation Network Interface Cards(NIC).

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Challenging the world with Tech Patents

Company Name Embodies His Original ResolutionTOGETHER

Jeong Gi-woong , CEO of GuberNet, has thrown down a gauntlet with its home-grown patented technology for the global next-gen network access apparatus market. He is developing a next-generation network access apparatus dedicated to virtual servers. Jeong has created a prototype based on the concept of virtual flow and has three conceptual patents in the fields of virtual servers and related technologies.
Jeong, who served as a researcher for a long time, has seen numerous cases in which invaluable research outcomes fail to bear fruit in the market and eventually become obsolete. Thinking that helping those small yet significant research outcomes with great potential bear tangible results in the market would be as much meaningful as being involved in government-funded national research projects, he launched his own business. He believes that even though Korea is a bona fide IT powerhouse and has achieved remarkable economic growth that is envied by most other countries, there may be room for concern when it comes to technological originality. This may be an issue that we all have to think about. By tapping into those years when he was engaged in government-funded research, Jeong wants to develop a truly home-grown technology based on originality. It came as a surprise that he, someone who seemed to have such an unwavering goal and business philosophy, started a business without much preparation and great commitment.

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Starting up a business half willingly
and half not

“It just happened somehow.”
He joined ETRI in 1990 and suddenly left to study in the US in 1996. He was thirty-seven and had a daughter who was only three years old. He thought that he had to learn more, but it was a tough decision, looking back. He said that it was a decision he was able to make only because he was still young. While he was studying in the U.S., Korea was hit by a monetary crisis in 1997. It led to a restructuring at ETRI, and Jeong had to make a choice: return to the Institute or retire. Unable to stop studying, he chose retirement and continued his studies. When he came back to ETRI in 2006, he was employed as a contract-based researcher.
Although he returned to his old workplace, the surroundings and research environment had changed a lot. One day, a venture company proposed that he start up a business, and he did not hesitate to say yes. It was a refreshing start, and he was full of hope that he could now conduct his own research. It just happened like that.
His first business, started in 2012, was a research project commissioned by ETRI. It felt like he was still a contracted researcher at ETRI since he had to stay in the Institute during the project, but it was invaluable time during which he came up with many ideas. After two years, he joined the Pre-startup Support Program sponsored by ETRI, following the advice of a colleague he worked with at the Institute. That might have been a turning point of his business, he said. Participating in the program, he met many other entrepreneurs and learned from their experiences. Those were very helpful, he said, in preparing a full-fledged start-up later.
Until his company was officially established in January 2015, he had no time to look back on or worry about his surroundings. Although he started his own business without much preparation or commitment, he said he did not regret it; since there was nowhere to return, he had to try his best, and it turned out to be successful.

ETRI Technologies as New Growth Engine

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Start-up is an Infinite Challenge

Start-up is an Infinite Challenge

Based on his own experiences in starting up a business, he is now pondering young entrepreneurship in Korea. DeepMind Technologies Limited, which developed AlphaGo, has been sold for $400 million and is recognized as a successful example of young entrepreneurship. “In our country, is such a thing possible?” he asked. He said that in Korea, there is no platform on which young entrepreneurs can conduct high-tech research and make it marketable. If someone he knows is going to be engaged in a tech startup, he said he would stop the person. He added, however, that if you entered the territory despite all those hurdles, you should not blame the environment but figure out how to meet the challenge. He said that if you want to make a fortune, a start-up is not the way to go. Certainly, the AlphaGo team did not start the project in anticipation of huge success, he added. Jeong believes that if you start a business and you do not regret it, that is a success. The name of his company, ‘GuberNet’, came from a Latin word ‘Gubrno’, meaning “taking the helm.” Even though he did not plan to have his own business from the start, Jeong is now taking the helm of his life, firm and solid. He is doing his best to make GuberNet a lasting success.

Mini interview

History of GuberNet

Company Status

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Establishment / January 2015

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Ceo / Jeong Gi-woong

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Address / 301, Daejeon Intelligent Robot Industrialization Center, 35, Techno 9-ro, Yuseong-gu, Daejeon

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Item / Next generation Network Access Apparatus

Advice from Start-Up Founder to Preliminary Founders

“ Secure at least a certain amount of money that you need to get things going for some time ”

In business, money is like blood flowing through our bodies. If you are thinking about a start-up for your livelihood, a tech start-up is not the way to go: you must think about another start-up item that can make a profit immediately. Tech-start-up is tough. It needs an infusion of money the moment you start it. Do not expect that the money you need will grow from the trees. You must secure a source of ‘blood’ (money) no matter what. There is reason for people calling the three-year period after starting a business a ‘Death Valley.’

“ Strategize. Thoroughly ”

Doing business is like sleeping with the enemy. Maybe it is just our life’s way, but you have to be wide awake when you are sleeping with the enemy. It never is easy. If you do not have strategies when you are supposed to sleep with the enemy, it might be an insult to your enemy, that is, your business.

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